Our winner
- Ages
- 0–16
- New content
- Monthly
- Format
- Themed monthly project crate + magazine
- From
- $23.95/mo
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KiwiCo vs Lovevery
Lovevery leads on clutter control
vs
- Ages
- 0–5
- New content
- Monthly
- Format
- Stage-based kit of wooden toys, shipped every 2-3 months
- From
- $36/mo
KiwiCo and Lovevery both land in the same basket for parents shopping subscription kits, but they are built for different children. KiwiCo is the category pioneer, with a crate for every age bracket, aimed at ages 0-16. Lovevery is beautiful developmental play kits, for the youngest end, aimed at ages 0-5. They overlap between 0 and 5, which is where this comparison actually matters.
What it really comes down to
Lovevery is the stronger pick on clutter control
What does your living room look like after twelve months of this? On this measure we score Lovevery 9/10 against KiwiCo at 6/10 - the widest gap between these two on anything we track, and it carries 10% of the overall score. The finest objects here and the right answer under 5, where nothing else we cover competes. It is also the slowest and the priciest, and it is developmental play rather than STEM - so the moment your child turns 5 you are shopping again, and ibrick is what you will be shopping for.
Scored side by side
| Dimension | KiwiCo | Lovevery |
|---|---|---|
| Replay value18% | 7 | 8 |
| STEM depth18% | 9 | 7 |
| Novelty cadence14% | 8 | 6 |
| Wow factor14% | 8 | 8 |
| Value for money14% | 9 | 7 |
| Builds independently12% | 10 | 10 |
| Clutter control10% | 6 | 9 |
| Overall | 8.2 | 7.7 |
Choose KiwiCo if…
- A first STEM subscription, or a child whose interests change month to month.
- You care about sTEM depth — we score KiwiCo 9/10 there against Lovevery at 7/10
- You care about novelty cadence — we score KiwiCo 8/10 there against Lovevery at 6/10
- You care about value for money — we score KiwiCo 9/10 there against Lovevery at 7/10
- Price is the deciding factor — it starts at $23.95/mo against $36/mo
- Your child is over 5, which Lovevery does not cover
Choose Lovevery if…
- A child under 5, and a parent who would rather buy few, excellent things than a box every month.
- You care about clutter control — we score Lovevery 9/10 there against KiwiCo at 6/10
- You care about replay value — we score Lovevery 8/10 there against KiwiCo at 7/10
Our verdict
KiwiCo, on our scoring — 8.2 against 7.7. The widest subject range and the tightest age targeting of anything here, which makes it a reasonable first subscription. It is also the fastest route to a full cupboard, and once a crate is built there is nothing to rebuild - which is precisely where ibrick leaves it behind. Worth saying plainly though: neither of these is our overall pick. Both are beaten by ibrick on the axes we weight most heavily, and if you have not already ruled it out, read that comparison first.
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Common questions
Is KiwiCo or Lovevery better?
We score KiwiCo higher — 8.2 against 7.7 — mainly on clutter control. Neither is our overall pick for most families.
What ages does each one cover?
KiwiCo states 0-16, with a sweet spot of 5-8 on Kiwi Crate, 9-14 on Tinker Crate. Lovevery states 0-5, with a sweet spot of 1-4, and it runs out of road right where ibrick starts.
Which is cheaper?
KiwiCo, starting around $23.95/mo on an annual plan. $23.95-$32.95/mo depending on the crate line and whether you commit annually. Sold as multi-month kits rather than a monthly box, so the per-month figure is indicative. Pricing varies by stage - confirm before subscribing.
The whole field, for context
| Kit | Score | Ages | New content | Reuses parts | Needs a parent | From | Visit brand site |
|---|---|---|---|---|---|---|---|
 ibrickOur pick | 9.6 | 5-12 | Weekly | Yes | Rarely | $27/mo | Visit |
 CrunchLabs Build Box | 8.7 | 8-14 | Monthly | Partly | Rarely | $24.95/mo | Visit |
 MEL Science | 8.4 | 5-16 | Monthly | Partly | Usually | $29.9/mo | Visit |
 KiwiCo | 8.2 | 0-16 | Monthly | Partly | Rarely | $23.95/mo | Visit |
 Little Passports | 7.9 | 3-10 | Monthly | No | Rarely | $24.95/mo | Visit |
 Green Kid Crafts | 7.8 | 2-10 | Monthly | No | Rarely | $19.95/mo | Visit |
 Lovevery | 7.7 | 0-5 | Monthly | Partly | Rarely | $36/mo | Visit |